To make Airtel brand global Bharti Airtel joined hands with Manchester United for a five year exclusive agreement”
“This partnership is intended to delight Airtel customers across India, Sri Lanka and Seychelles by offering them a variety of benefits”
The above mentioned lines are self explainatory towards the value that airtel adds to its customers. The benefits specified for the customers are:-
Airtel customers will have access to rich and exclusive Manchester United content on their mobiles. Nominated Airtel customers to participate in Manchester United Soccer Schools training session. A once in a lifetime opportunity for Airtel’s guests to travel with the Manchester United first team during their way to UEFA Champions League matches and also to watch matches at Old Trafford.
“We are very excited to partner with Manchester United, a powerful global brand with huge following across the world and in India.” said Sanjay Kapoor, Deputy CEO, Bharti Airtel. He added “Football is definitely seeing a growing interest amongst the young population in India. Therefore, we are making a pioneering effort to bring to them rich football content on their mobiles, a fantastic opportunity to be part of the world’s leading football club through participation in soccer schools, and also an opportunity to watch football matches across Europe.”
Manchester United Club CEO David Gill said: “Manchester United is delighted to announce the partnership with Bharti Airtel, India’s largest telecommunications company and one of Asia’s emerging global brands. This partnership demonstrates the enduring strength of the Club internationally. We are very proud to have Bharti Airtel as the first Indian company to partner with Manchester United Club. This major partnership will bring the action and the passion of Manchester United directly to the millions of fans of Manchester United across India and other Asian countries."
Key Highlights of the agreement
•Airtel will be able to bring for its customer rich exclusive content such as Video clips of Premiership matches and UEFA Champion’s League Highlights, Classic Goals and Games of Manchester United, Match Feeds & reports and editorial features. Also, downloads of Mobile Games, Ringtones, animations, and Wallpapers of popular Manchester United first team players such as Ronaldo, Rooney, Ferdinand.
•Airtel customers will be able to access the internationally popular Manchester United Mobile Portal where rich Mobile Products and content will be exclusively available for the Airtel customers.
•Airtel customers can also watch Manchester United Football matches at the Old Trafford Ground in the Premier League, FA Cup, Football League Cup, UEFA Champions League. A few lucky Airtel customers will also get an opportunity to travel with the Manchester United first team during their away UEFA Champions League matches.
•Football enthusiasts among Airtel customers will get an opportunity to train at one of the Manchester United Soccer Schools (MUSS). MUSS are currently run in Hong Kong, Seattle, Toronto and Dubai as well as Manchester and it enables people around the world to participate in soccer activities. These programmes take their lead from the coaching at the Manchester United Academy and First Team training sessions.
For details visit:-
http://www.youtube.com/watch?v=ByXEFtrFN64
This agreement spark a new kind of marketing strategy and the strategy is “ make partners and use partner’s image to do your marketing”…
Question here is whether this strategy of Airtel will work in India as we all know that there is only one sport in India that joins us together and that is Cricket……..
Content provided by:-
Abhishek Jain
Mercatus Mantra
